My last tip was about learning how to write a skimmable and satisfying tip. Once that's ready, you can begin to build your email list by inviting everyone you know to receive your tips.  Here's how:

1. Send out a one-time e-mail message to everyone you know inviting them to receive your tips. Don't say "do you want to be on my list?" because no one wants to be on another list unless they're getting something good.

2. Show them what they'll get. Include an actual example of the type of tip they’ll get if they sign up.

3. Choose between opt-in and opt-out. This is a very touchy subject. The "right" thing to do is send it only to those who say, "Yes, I want it." (That's opt-in.) But sometimes people want it and don't say so. If the people on this inhouse list (and I emphasize inhouse, otherwise it might be considered spam?!) know you and you know they'd benefit from the info, experiment with sending it to them even though they didn't ask for it. Just make sure it's useful. And immediately remove anyone who asks (That's opt-out).

4. Include a simple way for people to unsubscribe from your list. And don't take it personally, but do ask why they don't want it.  You'll gather some excellent intelligence that way.

5. Use a bona fide email service 
(I use Emma to distribute my messages.)

You know what could happen if you do this? You could get work. Designer Neil Tortorella tells of using these tips to help a client create an email marketing campaign. Within a half hour of sending out his first issue, this photographer had a new project.  Read more here.

And if you want me to help you with your tips, I'm available to brainstorm ideas, write and/or edit them for you. Call me (201) 653-0783 or send email to: ilise@marketing-mentor.com.