My last tip was about learning how to think tip to come up with tips that are exactly what your market needs to hear from you.

The next step in this tip process is the actual writing of the tips. Here is the structure for a skimmable and satisfying tip:

1.    State the problem or situation as an introduction.
        Distill it down into its essence. (That's the hard part.).

2.    Give 3 solutions. Tips are action-oriented so make
       sure you give a couple actions to take.

3.    Describe the result or benefit of using these tips to
       provide some incentive to take the action.

4.    Include tools the reader can use without doing any
       work, phrases they can use verbatim, boilerplate
       clauses, etc.

5.    List websites and other resources where readers
       can go for  more info.

HINT: For the strongest impact, put your best tip first, in case people don't read the whole thing — because sometimes even really short tips are too much.

Click here to read examples of tips sent to me by readers of this email newsletter and see if they follow the structure.

Step 3 is How to Introduce Your Email Marketing Campaign. Read it here. 

And if you want me to help you with your tips, I'm available to brainstorm ideas, write and/or edit them for you. Call me (201) 653-0783 or send email to: ilise@marketing-mentor.com.