The Email Marketing Series: Writing Tips
Step 1: How to come up with tip ideas
by Ilise Benun

It's not hard, it doesn't take long and you can do it while you work. All you have to do is think tip, which means:

1.    Think of yourself as a conduit. Your job is to
        pass useful information along to those who can use it.
 
2.    Pay close attention to questions, problems and ideas
        that come up when you're doing your work or interacting
        with clients.

3.    Distill the lesson (or lessons) into a tip that you can
        share with your network, via email or snail mail or even
        in simple conversation.

In fact, this tip is the perfect example. I was teaching a client in my Marketing Mentor program how to "think tip" and then I thought, "Everyone needs to know this." So I wrote down what I told her and now I'm sending it out. It's that easy.

Step 2: How to Write a Great Tip. Read it here.

And if you want me to help you with your tips, I'm available to brainstorm ideas, write and/or edit them for you. Call me (201) 653-0783 or send email to: ilise@marketing-mentor.com

 
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